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Communication Activities of the Publishing Company Kniha Zlín in 2011-2012
Lepková, Klára ; Halada, Jan (advisor) ; Dolanský, Pavel (referee)
The aim of the thesis named Communication Activities of the Publishing House Kniha Zlín in 2011-2012 is to deal with the marketing communication of the modern publishing house in Zlín. The publishing company wishes to present so called young literature of the highest quality that appears mostly on the European market to the Czech readers. Kniha Zlín has been present on the Czech market for 8 years, however, in the field of marketing the most significant breakthrough came in 2011 when Kniha Zlin started publishing e-books. I dedicate my thesis to the introduction of marketing communication of Kniha Zlin in the period 2011-2012 and also I would like to show the contribution of this publishing house in the both realms of marketing and literature. The thesis describes the birth of the publishing house, its vision, however the main emphasis is focused on marketing strategy, put in other words on communication in the on-line sphere, namely on the social networks. Besides there is space focused on the phenomenon of e-books, PR activities, unified visual style, individual editions. The stress is also put on the Scandinavian literature which was the core of the publishing interest in 2011-2012. The other topic that is discussed in the thesis is the position on the Czech book market, where Kniha Zlin in...
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Scandinavian crime fiction: Detective novel, social critism and thriller
Danielková, Pavla ; Píšová, Ina (advisor) ; Mocná, Dagmar (referee)
The thesis presented here with deals with an analysis and genre definition of the Nordic detective story, which is currently very popular in the Czech Republic. It is namely an interpretation of the works done by two contemporary Nordic authors in question, i.e. Stieg Larsson and Jo Nesbø. With the first of the two authors I will be looking into the complete trilogy The Millenium containing volumes of Män som hatar kvinnor (2005), Flickan som lekte med elden (2006) and Luftslottet som sprängdes (2007). As regards in Nesbø's works, I have chosen a series of detective stories with detective Harry Hole as the main character, especially two of them Panserhjerte (2009) and Snømannen (2007) and which appear to be the most successful and the most typical. On the grounds of the analysis of the particular literary categories such as the character of a detective and their investigative techniques, the narrative pattern, the narrator, and the continuum which are compared with the similar categories within individual historical detective schools itemized in the theoretical part of the thesis, and compared as well with other genres, it is to be stated that the Nordic crime fiction might be located somewhere on the border line between the detective story, the critical social novel and the thriller, taking on at...
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Communication Activities of the Publishing Company Kniha Zlín in 2011-2012
Lepková, Klára ; Halada, Jan (advisor) ; Dolanský, Pavel (referee)
The aim of the thesis named Communication Activities of the Publishing House Kniha Zlín in 2011-2012 is to deal with the marketing communication of the modern publishing house in Zlín. The publishing company wishes to present so called young literature of the highest quality that appears mostly on the European market to the Czech readers. Kniha Zlín has been present on the Czech market for 8 years, however, in the field of marketing the most significant breakthrough came in 2011 when Kniha Zlin started publishing e-books. I dedicate my thesis to the introduction of marketing communication of Kniha Zlin in the period 2011-2012 and also I would like to show the contribution of this publishing house in the both realms of marketing and literature. The thesis describes the birth of the publishing house, its vision, however the main emphasis is focused on marketing strategy, put in other words on communication in the on-line sphere, namely on the social networks. Besides there is space focused on the phenomenon of e-books, PR activities, unified visual style, individual editions. The stress is also put on the Scandinavian literature which was the core of the publishing interest in 2011-2012. The other topic that is discussed in the thesis is the position on the Czech book market, where Kniha Zlin in...
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